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If this is still not enough and your German is more than acceptable I recommend some of these documentaries on DVD. It's worth seeing what kind of work goes into doing the cases.
ZZL...

Word of caution to Switzerland, the Japanese are back! ... or at least they are trying, but with a different approach this time. While the Chinese are busy developing low cost movements that not long ago were Monopolies of the Swiss, the Japanese are attempting to enter the high-end finishing market. I must admit that Credor was amongst the interesting stands at the Basel Fair (wait, I forgot to add them to my BEST list, will correct that right now...) and really think that their effort will eventually show sooner or later. It will take time though before people will accept that the Japanese are capable of making serious watches and it will take even longer before people would be willing to pay close-to European prices. I won't be sorry about that since it was their fault in the first place. That's what you get guys for flooding the market (and almost destroying the Swiss Watch Industry in the process) with cheap crap. Serves you well guys, now fix it.
This is one of those watches that jump at you when seen in the flesh. Pictures just don't do it any justice. Definitely going after Patek's Calatrava, will they succeed? Difficult, but then who would have thought 10 years ago that Germans where capable of such finishes...


ZENITH: Sorry, but their stuff just looks cheap. It's vulgar, gaudy and keeps getting worse. Creating a marketing campain with models (giving the impression of an IQ barely over 60) and trying to bank on the excelence of their movements is not the best way to sell this product. Looking at their publicity it becomes apparent that most people that are targeted by Zenith don't know the difference between an Automatic and a Quartz movement. At this level, people that know so little about watches will spend their money on any other options...
"UHREN-Chronos" Magazine: Several publications make sure they are in the Newspaper Stands for the Basel and Geneva shows. If you have to take a train or plane you will most likely buy most of yesterdays news to make long hours seem shorter. However, what I did not intend to buy was last years news... Incredibly; according to this publication the Rolex GMT II is this years news, they even benchmark it as an absolute novelty. Rolex, if you wish to be in the news please do something worth mentioning and don't just buy first pages in watch magazines.
OVERDONE STANDS: Expensive and reminiscent of a Greek mausoleum, they could invest more money in training future watchmakers, spend it in developing new better movements or reducing the cost of their "after-sales services" instead. Many look to me like it's more about their egos than making an impression. Simply obnoxious...
PATEK: They finally got the message. They presented a 39 mm version of their World Time, the 5130. Not only have they increased it in size so larger wrists don't look awkward but they have added the original hour hand. There is no doubt in my mind, this one will be a hit.
MAURICE LACROIX: I must admit that I was surprised by LaCroix's two Limited Editions. The new in-house Chrono, although a bit pricey, is a joy to look at. The GMT is also and interesting design that has not bee seen in that brand before, and it's nod bad... not bad at all.
U-BOAT: Interesting design and finish. Unfortunately the size makes it completely unwearable. It's actually worth looking into, if you weigh 150 kg. (about 300 pounds) or simply like HUGE watches.
URWERK: They keep getting better. When you think they just can't, they show up with two models that are simply breathtaking.
CREDOR: An interesting development is the increase of Japanese watch makers going into the high-end finishing segment. Credor is still Seiko's baby but showing some promise, I am very curious as to how things will develop in the future. Time will tell...
HUBLOT STAND: First price for the coolest display! It consist in a column that will sense if somebody gets too close to the watch, zap!!! The showcased item is instantly retracted inside the safety of the column. The advantage of this is that you are able to have an unobstructed view and see the watch without having a glass between you and the product. What is being displayed is another story...
JAEGER LECOULTRE: It has been several years now that Jaeger are the most innovative brand. They keep introducing new models and not just Limited Editions with different color dials. The difference between Jaeger and the others is that they do develop new movements at more humane prices, not just 200 pieces at insane costs with loads of hot air. They 75 anniversary Squadra is really something.
GERALD GENTA: Their BiRetros keep getting better and finally they decided to make the better looking QuattroRetro.
