IWC: SIHH 2010

I wasn't expecting much from IWC this year. To be honest the las years have been quite boring or simply horrifying with the new interpretation of the DaVinci, the ghastly vintage collection or the "Lego Diver" collection of last year. Nothing really that got me interested at least since the Ingenieur Ceramic. The Portuguese has never really clicked with me. That is until now... I always found it blend, boring and expensive. That and the feeling that IWC could go a bit further with the Portuguese. You know, that feeling that they just came up short in with some details.

Now looking at this years Portuguese collection I must say that I am pleasantly surprised. Everything seems to be where it should be and the collection seems to have been injected with that little extra that makes it worth a second look. Out of all of them one stands out above the rest. I was especially surprised by the Portuguese Manual ref. 5454. Hmmm... nice, very nice.

The proportions are very elegant being 44mm wide and 10mm thick even if it could have been just a tad smaller. The dial looks much more elaborate that the previous equivalents and there is nothing to complain about the finish. What is a hit is the price that will be close to the 6,000 € mark. This one goes definitely on this year's list for candidates to be purchased.

Ahhh, and I forgot the 8-day Automatic. A bit of a contradiction (8-day automatic movements) but a welcome addition to the Portuguese collection.


The DaVinci chrono in ceramic on the other hand, is serious shit gone wrong. It looks like nothing, says nothing and is just as bad as all other DaVinci models. Have a look for your self. No comment.


IWC...