LIGHTING: Although they look great, LEDs are not the ideal way to showcase watches. The accentuate minor scratches, misguide you in color and make the watch look dim. Many have opted this year to go with this type of lighting. Big mistake!
ROLEX: Another blank year... No, wait!!! Some "classy" diamond Daytonas anyone?
ZENITH: Sorry, but their stuff just looks cheap. It's vulgar, gaudy and keeps getting worse. Creating a marketing campain with models (giving the impression of an IQ barely over 60) and trying to bank on the excelence of their movements is not the best way to sell this product. Looking at their publicity it becomes apparent that most people that are targeted by Zenith don't know the difference between an Automatic and a Quartz movement. At this level, people that know so little about watches will spend their money on any other options...HARRY WINSTON & deGRISOGONO: Simply pathetic that manufacturers like Harry Winston and deGrisogono showcase they jewelry lines leaving their watches on a second level. Jewelry belongs in the other building! Winston didn't even have their Z1, Z2 or Opus V. Instead what they had plenty of were diamonds and girls, that had no idea what they where talking about (jewelry included). This should be addressed by the organizers so that people that take advantage of the watch "magnet" should not be allowed to showcase jewelry instead. This was only confirmation that watches from "these" brands should not be bought... especially considering the importance that their timepieces have in their book.
"UHREN-Chronos" Magazine: Several publications make sure they are in the Newspaper Stands for the Basel and Geneva shows. If you have to take a train or plane you will most likely buy most of yesterdays news to make long hours seem shorter. However, what I did not intend to buy was last years news... Incredibly; according to this publication the Rolex GMT II is this years news, they even benchmark it as an absolute novelty. Rolex, if you wish to be in the news please do something worth mentioning and don't just buy first pages in watch magazines.
OVERDONE STANDS: Expensive and reminiscent of a Greek mausoleum, they could invest more money in training future watchmakers, spend it in developing new better movements or reducing the cost of their "after-sales services" instead. Many look to me like it's more about their egos than making an impression. Simply obnoxious...SWISS HOTELS: Small, expensive and taking advantage of the situation.
FISH TANK: What's up with that?!?
2 comments:
Go on Daz, say what you really think....!
Luvin your blog.
V
Thanks!!!
... believe me, I have been holding my tongue. Let's just say that I have been counting to 10 many times over, at both Fairs...
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