HD3 "Three Minds"

Things are looking up for "alternative" ways to read time. I see more and more imagination used in the design of such displays. To be honest this system is nothing new since this is a derivative of jumping hours and digital minutes APs and Pateks from the 20's. Less aggressive, of course, but the very same concept nonetheless. The mecanism is a jumping hour (I sincerely hope so) since otherwise it would be unreadable and minutes plus seconds wheel. The "Three Minds" is a great piece of kit for the lovers of Oversize watches. A bit agressive but good enough to be recommended to anybody with a more "modern" taste in fashion. My guess is that it will be around the 50k mark. It sounds a bit excessive yet there will be only 33 pieces made in the different combos (Black Titanium, Rose Gold and Titanium/Rose Gold) which makes it more costly. Economies of scale and the exclusivity factor play an important role here.

Jorg Hysek has really been growing since he left the company bearing his name and founded HD3 with Valerie Ursenbacher and Fabrice Gonet. Looking at precedents like Gerald Genta and Frank Muller it was not what many expected. When BIG names leave the manufactures that they once named generally end up floating into the limbo of forgotten yet once in a while acknowledged. In this case HD3 is probably taking off right there where Hysek (the brand) seems to be stuck. The policy of making only 33 pieces per model seems a bit difficult to enforce in the future. As impossible as it was for Roger DuBuis to keep making only 28 pieces of each watch. Eventually HD3 will have to make 333 units just like DuBuis had to make 888 of some models. The other option is to keep demand at bay by raising prices and so adjusting the demand of their products. That practice, however, has its risks.


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