Porsche Design "P'6920"

I wonder... there is nothing really extraordinary about this Valjoux rattrapante, apart from sharing the only good looking "Porsche Design" design by Eterna. At what price will the P'6920 be presented at? Similar products range at around 5,000 € with the IWCs going close to the 12,000€ mark. What about this one?

This new rattrapante takes after the design of the unique Porsche "Indicator". (If you ask me, they should make them all in this design and drop the other crap.) This rattrapante is a very attractive watch. Unlike the Indicator it is of a more humane size. Its proportions are 45 mm wide and 15 mm thick. These proportions are very similar to an AP OffShore. The original Indicator was practically a burger, not by choice of design but because of the complexity of the movement. The chrono indications for minutes and hours are displayed by two rotating disk unlike the classic hands. Probably less efficient when needing a quick read but looks good to me. On the negative side; I would have killed that crummy date indicator at three o'clock, or at least have a date in a small window.

Commercially it is risky that Porsche Design would go ahead and do this piece disregarding the feelings of people that paid a whole lot for an Indicator. This is probably why I have the feeling it will not be cheap. Hence, in this economy, a total disaster. Piss-off their own customers and gain no new ones. Smart...

I guess that the success of this piece ultimately boils down to price. Most other Valjoux rattrapante sold are more prestigious in name (actually, all are!). Especially IWC. So, I would think that this P'6920 should be no more than 12,000€. Compensating for lack prestige is the design of the watch that makes it somewhat different to similar products. Personally I would think that 9,000€ would be a very competitive price and could actually turn this Porsche design to be a hit. Well, if they pretend to go after AP's OffShore market and place this at 15,000€... than it is obvious that there are some people at Eterna smoking the wrong kind of Ganja! But, If they are going to price this in the 19,000€ range than they are headed for a Zenith Defy Xtreme crash!!! Believe me, people are just not THAT retarded.

Porsche Design...

1 comment:

swissworld said...

Does anyone know something about the grande sonnerie launched by Gérald Genta at Basel ? I found this on the web http://www.bloghorloger.ch/?p=1198