The "Holly Grail" of Swatches

Little is it known that the largest a most complete Swatch collection resides in Spain. In this "temple" there is not only the watches themselves but all merchandise remotely related to the brand. From matches to the Smart-Swatch car. Displays, phones, jackets, pencils, condoms, beepers, banners, stands... He simply has it all. From having almost four of each Swatch ever produced he also catalogues all "dummies" and variations of dummies (these are the watches that are used on displays and that are not really functional), prototypes, wall clocks, freakish mistakes and even fakes. I have seen many collections of many things in my life but something this extensive and complete NEVER.

Most astonishing is that amongst practically all that Swatch has ever produced there is one that might be king of them all. The "HAI ECK". Know as an urban legend to most Swatch collectors I have had the chance to hold it and shoot it personally.

Now to the story; Apparently this piece was made by an employee of Mr. Hayek some time ago. The dial was made to represent a shark and a corner as you might see from the picture. Translated into german this means "Hai" for shark and "Eck" for corner. Together they pronounce "HAYEK" which incidentally happens to be the last name of the owner. Once presented with this piece, far from being flattered at this tribute of admiration, he felt offended. Little was the artist aware of Mr. Hayek's laking sense of humor. Needles to say the creator of this unique Swatch got sacked. The watch disappeared for a while and resurfaced only to be acquired by this collector.

You wonder; "What else doe he have?" Well, practically everything. Apart from several "Kiki Picasso" more "Mimmo Paladino" he has prototypes that have and will never seen the light. Here are some samples.

Some Kiki Picassos and prototypes...





Some Mimmos...



The Puffs...


More prototypes...




Anyway, this can go on for ever. A full guided tour of the premises takes about 2 to 3 hours. I must say that I find myself very fortunate to count the owner of this incredible collection as my friend. Having the chance to see this is simply a privilege reserved for a fortunate few. I was never a Swatch collector, yet this collection it simply jaw dropping and could hardly be described in its full magnitude. I can't imagine what impact this collection would provoke to a real Swatch collector.