Yuppie!!! Change the dial, make only a few, call it something special and voila! A brand new product to be presented to the Press. The trick actually works since you have to publish something right? It must be a real endurance race sometimes to keep smiling at manufacturers when they present such "novelties". Just imagine spending 10 days going from stand to stand, interview to interview only to report on last years news.
This is what I was talking about; the Basel and Geneva shows at their best.