Perpetually Old

There is simply no excuse for poor work. To be honest I am a bit surprised if not disappointed even if I am not really a customer for a Ferrari PAM. for the last years Panerai has been looking quite good. However, this "Ferrari by Panerai" is a great example of poor work. Regardless of the marriage commercially not working, which is something everybody expected since historically it never has. This very sorry performance by Panerai for their Ferrari lineup is a big disappointment. I just can't understand that in 2008 somebody would have the balls to propose yet another Perpetual with just hands to indicate date. It's cheap, boring and no improvement or contribution to horology. At the current state of horology it should have windows, large dates, childproof functions, instant date change, a better moonphase indicator, etc... Anything like this "Ferrari Panerai Perpetual" should not be over than the 10k mark. The date is barely readable just for the sake of looking good. Big mistake. The whole looks no better than the crap Longines used to dish out under the ferrari flag in the 80's. Crap, crap, crap...

This poor effort is in fact so pathetic that it already is on most Panerai replica selling sites. Barely moments after its introduction copies can be had for about 300$ on the web (No, I am not linking you to these!). I really hope that something like this does not emerge in the regular Panerai production. I do think that Panerai have a vacant space for something like this in their catalogue yet Annual and not Perpetual would be my recommendation. The advantage of an annual calendar is that it's less problematic and cheaper than a full featured Perpetual. Definitely the way to go on a PAM.

Ferrari by Panerai...

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