Royal Oak "CCW2"


... and here is where the stuff gets interesting. There you go, the Concept 2 or now re-baptized "Carbon Concept Watch 2", hence CCW2. It's obvious that Renaud & Papi is behind the movement inside this little beauty. With an aggressive look worthy of a "Mad Max" sequel you can't help but be stunned at this Concept in the flesh. This is a 30 minute Chrono coupled with a Tourbillon (could have done without that...) and a heavy load of R&P. Instead of boring you with my ranting, which in this case could be extensive, I will simply post pictures in the highest detail and have you download the Press release instead.

To be honest I like the case of the CW1 better. Unfortunately the ceramic bezel forces the top of the CCW2 completely flat making it look not as harmonious as the CW1. Even if the ceramic bezel poses only advantages it has caused the new Concept be flat and consequently loose some of its magic. The new flat head of the new Concept has not making me do double flips backwards. The one thing that absolutely kills me is the crocodile strap. I can't begin describing the horror of it. It practically kills the whole watch! I felt compelled to cover it when inspecting the piece, in order to avoid unnecessary distractions. It was like looking at Giselle Bundchen with a mole the size of "a shoe" on her face! Guys, start looking at other materials. It's about time for you to do your homework regarding kevlar straps. This is a 200k watch that deserves some attention on the strap as well!

The most intresting aspect of this piece is that it is NOT a limited edition. Yes, you heard right, the CCW2 will be produced about 30 times per year for as long as AP deems necessary. That is, I consider, one of their smartest moves to date. Now they only need something like a "Barrichello II" or "Team Alinghi" as a regular production model in their catalogue. Reduce all limited editions to a max of 50 pieces (so that you can really call them limited). Stop the production once you are sick of it. No more critiques regarding LEs and no more dealers selling their souls for more units... the world would be a better place.

Press Release...
Audemars Piguet...

1 comment:

Adam said...

So ugly it's insane. And carbon fibre - please. It's so 2004. You know a trend is over when carbon fibre gets incorporated into things where it has no mechanical benefit or use. Zero use for it on a watch.